Comment: Innovating the distribution of Winter Olympics content - Reuters News Agency

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Comment: Innovating the distribution of Winter Olympics content

Performers and The Olympic Rings are seen during the closing ceremony. REUTERS/Kim Hong-Ji

Rob Schack, Director of Reuters Sports, commented in Broadcast on how technology has enhanced its delivery of the Winter Olympics.

There is no challenge quite like covering the Olympics, and no better opportunity for newsgathering technologies to get their chance to shine in prime time.

At Reuters, our job as a news agency has traditionally been to collect and distribute the raw materials used by newsrooms to support their own reporting to their own individual audiences. The Olympics, with its combination of scale, predictability and preparation time, presents the opportunity to break tradition and roll out innovations that become the new normal for future coverage.”

Read the full article here: https://bit.ly/3H4hfJ1

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Kayley.Rogers @TR.com

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