Lifestyle & Entertainment

Reuters examines how Hollywood getting more creative to promote movies

Want to create buzz for a space movie? Take journalists to a real NASA lab. Promoting a horror film? Order up taxidermied rats and have zombies deliver them. Hollywood studios are going to ever more creative lengths, Reuters found, to attract attention in a jam-packed entertainment market where social media plays a key role in promoting content. "We’re in a world with a very crowded marketplace," said Aditya Sood, producer of "The Martian," Matt Damon’s new film. "We want to make sure that people get the message that the movie’s coming out."

Article Tags
Topics of Interest: Lifestyle & Entertainment
Type: Reuters Best
Regions: Americas
Countries: Kazakhstan