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Lifestyle & Entertainment

Reuters examines how tooth fairy has become big business

Claer Barrett, personal finance editor for the Financial Times, has proposed the unthinkable: Killing off the tooth fairy. Her logic? In making our kids’ first interaction with money a fanciful one, where cash suddenly appears under their pillows from a "magical source," we are doing them a disservice. Predictably, Barrett’s column hit a major nerve with readers. In an insightful report, Reuters examined how the tooth fairy has become a rather big business: According to the Original Tooth Fairy Poll by Delta Dental, the average reward for a lost tooth in the U.S. in 2014 was a whopping $4.36 from $3.50 a year ago, up by about 25 percent. But on the flip side, some financial experts say it may be an overreaction to make the tooth fairy vanish for good.

Article Tags
Topics of Interest: Lifestyle & Entertainment
Type: Reuters Best
Regions: Europe / Middle East / Africa