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Business & FinanceEntertainment & Lifestyle

Reuters examines how Uniqlo shifting gears during global pandemic

Reuters examined how Japanese fashion brand Uniqlo was shifting gears to focus on post-pandemic consumer spending, reviving a popular tie-up with German minimalist designer Jil Sander for its latest collection. Baggy pants and oversized t-shirts helped Uniqlo from the steep coronavirus-led fall in sales that hit rival fashion chains such as H&M and Zara. The latest shift upmarket will give Uniqlo a new sales avenue but is not without risk, coming at a time when Japan, the chain’s biggest single market, is stuck in recession with consumers worried about a prolonged pandemic.

Article Tags
Topics of Interest: Business & FinanceEntertainment & Lifestyle
Type: Reuters Best
Sectors: Equities
Regions: Asia
Countries: Japan
Story Types: Special Report / Insight
Media Types: Text
Customer Impact: Important Regional Story
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