Reuters exclusively reports Campari says imitation is flattery as Aperol faces challengers - Reuters News Agency
Business & Finance

Reuters exclusively reports Campari says imitation is flattery as Aperol faces challengers

Italian drinks group Campari sees plenty of room for growth from its best-selling beverage Aperol and is not worried about the threat from competitors, including a new spritz cocktail launched by LVMH’s Moet Hennessy. In an interview with Reuters, Campari Chief Executive Bob Kunze-Concewitz said the group is confident the bright orange aperitif could continue to grow by double digits over the years and attract new customers among beer drinkers. Kunze-Concewitz also said the group’s strategy is still to expand through acquisitions and that in the medium to long term the group aims to secure big deals.

Article Tags
Topics of Interest: Business & Finance
Type: Reuters Best
Sectors: EquitiesFood & Beverage
Regions: Europe
Countries: Italy
Win Types: Exclusivity
Story Types: Exclusive / Scoop
Media Types: Text
Customer Impact: Major Global Story
Sign up for email updates

Subscribe
Sign up for email updates