Italian drinks group Campari sees plenty of room for growth from its best-selling beverage Aperol and is not worried about the threat from competitors, including a new spritz cocktail launched by LVMH’s Moet Hennessy. In an interview with Reuters, Campari Chief Executive Bob Kunze-Concewitz said the group is confident the bright orange aperitif could continue to grow by double digits over the years and attract new customers among beer drinkers. Kunze-Concewitz also said the group’s strategy is still to expand through acquisitions and that in the medium to long term the group aims to secure big deals.
Business & Finance
Reuters exclusively reports Campari says imitation is flattery as Aperol faces challengers
01 August 2021, 2:15 pm 1 minute
Article Tags
Topics of Interest: Business & Finance
Type: Reuters Best
Sectors: EquitiesFood & Beverage
Regions: Europe
Countries: Italy
Win Types: Exclusivity
Story Types: Exclusive / Scoop
Media Types: Text
Customer Impact: Major Global Story