Reuters exclusively reports that Netflix offers free plan in Kenya to entice new subscribers - Reuters News Agency
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Reuters exclusively reports that Netflix offers free plan in Kenya to entice new subscribers

Reuters exclusively reported that Netflix Inc has began to offer a free mobile plan with about one-quarter of its TV shows and movies in Kenya, a strategy aimed at sparking growth in a key African market. The free plan is available on Android mobile phones and will not have ads. It features Netflix movies and TV shows such as dramas “Money Heist” and “Bridgerton” and African series “Blood & Water,” plus some of the programming the company licenses from others. Netflix hopes the free plan will lead to users signing up for a paid option with more content.

Article Tags
Topics of Interest: Business & FinanceEntertainment & LifestyleHuman Interest
Type: Reuters Best
Sectors: MediaRetail & Consumer GoodsTelecommunications
Win Types: Exclusivity
Story Types: Exclusive / Scoop
Media Types: Text
Customer Impact: Important Regional Story
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