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Reuters provides insight into TikTok’s U.S. ad business roars back as Trump’s threats recede

Reuters provided insight on how TikTok’s U.S ad business is roaring back as the Trump administration’s threats recede. Corporate sponsors have raced back to the popular short video sharing app, booking advertising campaigns and experimenting with new ways to reach consumers. As business picks up, the platform has also approached major brands individually in an effort to address lingering concerns, such as the placement of their ads.

Article Tags
Topics of Interest: Technology
Type: Reuters Best
Sectors: Equities
Regions: North America
Win Types: Exclusivity
Story Types: Exclusive / Scoop
Media Types: Text
Customer Impact: Important Regional Story
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