3 ways to strengthen your Snapchat game: Part 2
Does your newsroom have them?
I think the value Snapchat brings to Le Monde is addressing a radically new audience that didn’t read Le Monde before
Jean-Guillaume Santi, editor Snapchat Discover, Le Monde
Stay true to who you are
Plan for visual storytelling
“I think this is crucial in a newsroom today,” says Santi. “Every day, try to experiment and invent new stuff and if it doesn’t work just put it aside and focus on something new. Even after being on Snapchat for two years it is sometimes hard to think outside of the box. But this kind of visual platform pushes you to find new ideas every day and create new formats.”
“I think the value Snapchat brings to Le Monde is addressing a radically new audience that didn’t read Le Monde before. I think this is the new generation that we are addressing is used to having the news directly on their newsfeed within social networks.”