A new narrative for news media monetization

The last decade has seen an unprecedented drop in news media advertizing. Globally recognized brand expert, Mark Ritson, shares his first-hand knowledge on what needs to be done to restore trust, and to monetize premium content.

“It’s very important for news media to demarcate their content from all the other nonsense which is out that there right now. And this handily fits very clearly with this idea of having a paywall”