Audience Development and Loyalty - Reuters News Agency

Audience Development and Loyalty

Those concerned with nurturing audiences don’t necessarily share a common job title, nor are all of them likely to operate inside the newsroom. They do, however, share a common mission – to reach and grow engaged, monetizable audiences.

By Jon Bernstein, digital media strategist

The strategies and tactics, the lessons and the insights in this report come from similarly talented media professionals working for an array of organizations. Those organizations span the globe and deploy a range of business models from free-to-air and advertising-supported to paywalls of the impermeable and hybrid variety. 

Read this ebook to explore lessons in:

  • Cultivating, converting and retaining valuable audiences
  • Crafting engaging storytelling techniques that keep readers and viewers coming back for more
  • Understanding what to measure and how those metrics should inform action.