Audience driven transformation: ad revenue isn’t the answer
Damien Eales, chief operating officer at News Corp Australia discusses the future of monetization for digital platforms. Eales examines the need to develop a consumer driven strategy that capitalizes on paid-for subscriptions.
Making sure that your content and platforms adhere to audience need will enable future sustainability, and your ability to capitalize on the growing propensity to pay for journalism, says Eales.
“Almost half of your audience is essentially not valuable at all”
HuffPo UK: “We’ve hired people into senior roles in the newsroom who come from great local outlets”
Schibsted: “There is a battle for the home…we’re positioning ourselves to be the prime choices on those devices in our markets”