Audience driven transformation: ad revenue isn't the answer - Reuters News Agency

Audience driven transformation: ad revenue isn’t the answer

Damien Eales, chief operating officer at News Corp Australia discusses the future of monetization for digital platforms. Eales examines the need to develop a consumer driven strategy that capitalizes on paid-for subscriptions.

Making sure that your content and platforms adhere to audience need will enable future sustainability, and your ability to capitalize on the growing propensity to pay for journalism, says Eales.

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