Business Insider's "less is more" growth strategy - Reuters News Agency

Business Insider’s “less is more” growth strategy

The media industry is trying to figure out formulae for sustainable growth. According to CEO Henry Blodget, growth is a much simpler equation: less is more. Hear more from Henry on how this approach helped Business Insider grow, and develop a partnership with Axel Springer.

…we put a lot of great people on them (big initiatives), and figured them out, but we didn’t bet the company.

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