BUSTLE: “having a brand which lives up to what it stands for – being diverse and inclusive – is core”
I think social and also search is definitely still crucial towards our business model
Jack Gillespie is a commercial lead at Bustle, a digital destination for young women founded in 2013. Jack discusses the Bustle brand, opportunities for reaching a mobile audience and the monetisation that follows.
Related Videos
MONETIZATION
“Almost half of your audience is essentially not valuable at all”
AUDIENCE DEVELOPMENT
BBC: Storytelling for the next generation
AUDIENCE DEVELOPMENT
Schibstead: “There is a battle for the home…we’re positioning ourselves to be the prime choices on those devices in our markets”