Comic-Con is coming
Science-fiction and fantasy comes alive in San Diego from 19-23 July
Inaugurated on March 21, 1970, the then one-day mini-con gathered over 100 attendees in a packed hotel basement. Today, it gathers over 130,000 attendees in a convention center.
Comic-Con is “dedicated to creating awareness of, and appreciation for, comics and related popular artforms, primarily through the presentation of conventions and events that celebrate the historic and ongoing contribution of comics to art and culture.”1
Over the years, Comic-Con has grown from a small gathering of comics, movie, and science fiction fans to a multi-billion dollar industry. The appeal for the event is such that it has reportedly been seen as a major marketing platform for Hollywood, with film studios and TV networks using it as an opportunity to plug their upcoming shows.
The event pulls in various audience demographics and provides targeted experiences according to interests and tastes. Historically touted as an event for devotees, Comic-Con’s broadening appeal in recent years has seen it attract dabblers as well.