Find your North Star: how a focus on subscriptions refined the New York Times' definition of success - Reuters News Agency

Find your North Star: how focusing on subscriptions has refined the New York Times’ definition of success

In terms of monetizing our audience, what we know is that we have to create direct relationships

Rebecca Grossman- Cohan VP of platform strategy and partnerships at the New York Times (NYT), discusses the necessity of developing a ‘North Star’ strategy and the importance of bringing your audience with you.

Defining your ‘lane’ is critical, and in 2015 the NYT decided that building subscriptions would be their guiding focus. Through this lens, Rebecca explores the importance of audience engagement, saying that developing audience engagement is critical for enhancing your subscription base.

Related Videos


“Almost half of your audience is essentially not valuable at all”


How Snapchat helps niche publishers reach global audiences