How Snapchat helps niche publishers reach global audiences | Reuters News Agency

How Snapchat helps niche publishers reach global audiences

LGBT+ publisher PinkNews has reached a wider audience and distributed its content globally – all through Snapchat. Ellen Stewart, head of content at PinkNews, shares her light-bulb moment and gives three tips for creating impactful Snapchat stories.

Snapchat has basically been a stage for us to perform in front of a truly global audience

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