How have strategies across different news organizations varied? How have publishers responded to the January 2018 changes to Facebook’s algorithm change?  

The analysis is based on 21 interviews conducted between April and May 2018 with senior editors and managers at a strategic sample of 12 newspapers and commercial broadcasters across Finland, France, Germany, Italy, Poland, and the UK and an examination of social media data on their performance across Facebook, Twitter, and Instagram.

Some of the key findings you will find in the report:

• News organizations are making major investments in social media;
• Why? Mainly to drive on-site traffic, drive off-site reach and drive digital subscriptions;
• Facebook continues to bring the largest share of social media traffic with high levels of audience engagement.

Find out more in Private Sector News, Social Media Distribution and Algorithm Change by the Reuters Institute for the Study of Journalism, with the support of Google and the Digital News Initiative.