The best viral stories of 2018
And how Reuters viral feed helps diversify your content mix
When a raccoon successfully scaled a 25-story skyscraper in St. Minnesota early on June 13 it had no idea it’s daredevil-antics had gone viral.
People across the United States and around the globe tuned into livestreams and followed videos and pictures of the animal’s brave ascent through the night and early morning. While the little mammal rested between floors, workers inside the building took photos and #MPRraccoon quickly began to trend online.
News is all about light and shade – the most remarkable parts of life and the most troubling. Far from just ‘clickbait’, these videos can often have surprising and sometimes moving stories behind them. This type of content finds a natural home on social media and can help drive traffic for digital publishers.”
— Hazel Baker, global head of user-generated content, Reuters
Despite viral publishers facing challenges on social media, the animal’s successful ascent and later rescue shows the power of viral content and how it can bring us together at an astonishing scale.
Reuters Top News tweeted a compilation of the UGC our social media team verified and gathered which was been viewed over 71 thousand times.
At Reuters our Viral Feed ensures clients get the latest content that is or is about to go viral. Speaking about the feed, global head of user-generated content Hazel Baker said:
“News is all about light and shade – the most remarkable parts of life and the most troubling. Far from just ‘clickbait’, these videos can often have surprising and sometimes moving stories behind them. This type of content finds a natural home on social media, and as such can help drive traffic for digital publishers.”
Take a look at other examples of viral content that have captured hearts this year…
Though they may have ruffled a few feathers, two pelicans were filmed gatecrashing a Pepperdine University in Malibu, California during a graduation ceremony. The video was viewed over 444 thousand times.
A Malian migrant, Mamoudou Gassama, 22, was filmed risking his life as he climbed up a series of balconies to rescue a four-year-old boy in Paris. The video went viral and Gassama, who has been nicknamed “Spider-Man” has been granted French citizenship.
At least 75 homes have been devoured by streams of red-hot molten rock creeping across the landscape since May 3. Reuters UGC team have been working around the clock gathering visuals showing the extent of the volcano that has gripped the world.
The eruption of Hawaii’s Kilauea volcano