What can news organizations learn from the Business of Fashion?

Nick Blunden, chief commercial officer, The Business of Fashion spends a few minutes sharing how this media company has diversified its revenue streams whilst still delighting their captive, aspirational audience.

“…if you understand who you’re writing for, and what role your brand or business or content plays in people’s lives, I think that’s the place to start in terms of seeing what else you can do for those people”