The Digital Transition of Local News - Reuters News Agency

The Digital Transition of Local News

Strategies for producing and monetizing local and regional news

By Dr. Joy Jenkins, postdoctoral research fellow, Reuters Institute for the Study of Journalism.

Local journalism remains valued and trusted by audiences, and many local and regional media organizations are diversifying to include paywalls, paid subscriptions and events, according to new research from the Reuters Institute for the Study of Journalism (RISJ).

While many are struggling to keep up with industry changes, most local and regional media organizations are optimistic. This report is based on 48 interviews with editors, reporters, and commercial directors at newspapers, and editorial and commercial executives at their parent companies in Finland, France, Germany, and the UK.

Read this report to discover:

  • Which three distinct strategies have been identified for producing and monetizing local and regional news? 
  • How are local media groups experimenting with revenue generation?
  • Does ownership structure and the competitive environment affect the pace of change and ability to attract future talent?