Torstar: if we don't use insights from first party data, we've broken the value exchange with our customers | Reuters News Agency

Torstar: if we don’t use insights from first party data, we’ve broken the value exchange with our customers

John Boynton, CEO, Torstar Corporation discusses why publishers should ditch third party data for first party data if they wish to drive revenue and high performing advertising.

Examining the pitfalls of cookies, John emphasizes the importance of using more sophisticated modes of data collection to provide more personalized user experiences.

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