Vogue’s approach to Instagram: focus on building your community
Clean your Instagram up! Vogue’s head of social strategy and storytelling, Hannah Ray, looks at ‘account furniture’ and how to build communities on the platform. One tip is to ask yourself, what are you doing on Instagram as a brand ? Why would you want to follow and sign-up?
“Meaningful relationships” is what you want long term according to Vogue’s head of audience growth
Editor-in-chief Aroon Purie tells us about the evolving media landscape in India
The Telegraph finds lighter ways to tell heavyweight stories on Snapchat