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News Podcasts and Opportunities for Publishers

Reuters Institute for the Study of Journalism

More than 15 years after the term was first coined, podcasting is one of the hottest topics in media. Whilst the format is enjoying unprecedented growth, pundits feel there is significant room for growth thanks to consumers continued appetite for voice, but the scale of the opportunity remains unclear.

During this exclusive webinar, Nic Newman – Author and Senior Research Associate at The Reuters Institute for the Study of Journalism – will share the insight into this exploding medium and examine how podcasts can form a central pillar of your content strategy, and help capture the full attention of your listeners.