Reuters details Asian airlines offer perks to entice elite flyers - Reuters News Agency
Business & Finance

Reuters details Asian airlines offer perks to entice elite flyers

From wellness workshops to dinner with a celebrity chef and flights to nowhere, Reuters detailed how Asia’s big international airlines are working hard to keep their most lucrative customers engaged as the pandemic-related travel halt stretches beyond 18 months. Grounded elite members are not accessing airport lounges stocked with fine wines, made-to-order meals and day spas, although Qantas did host a dinner in Sydney for a few of them with celebrity chef Neil Perry and CEO Alan Joyce in June. Singapore Airlines, which lacks a domestic market, said it has hosted virtual wine tastings, wellness workshops and online courses such as miniature clay art and coffee-brewing and offered a first-class dine-at-home experience.

Article Tags
Topics of Interest: Business & Finance
Type: Reuters Best
Sectors: EquitiesTravel & Leisure
Regions: Asia
Win Types: Exclusivity
Story Types: Exclusive / Scoop
Media Types: Text
Customer Impact: Major Global Story
FILE PHOTO: A crew member walks from a Qantas plane at a domestic terminal at Sydney Airport in Sydney, Australia, November 16, 2020.  REUTERS/Loren Elliott/File Photo
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