Reuters exclusively reported that Walmart Inc will meet large consumer goods companies and advertising firms for the first time in New York to pitch its advertising business, as the world’s largest retailer aims to rev up its website and stores as a platform for other companies to reach customers. The event marks Walmart’s first effort to grow its nascent advertising business and heralds the retailer’s rising challenge to online ad leaders Alphabet Inc’s Google, Facebook Inc and Amazon.com Inc
Reuters exclusively reports Walmart to make first direct pitch to big corporate ad buyers at New York event
22 May 2019, 12:00 am 1 minute
Article Tags
Type: Reuters Best
Sectors: Equities
Regions: Americas