Reuters reports exclusively how GM’s China brand shifts focus, takes aim at middle market

Reuters reported exclusively how General Motors’ China brand Baojun is engineering a different image for itself – launching mid-market models that will sport a redesigned logo and be sold through new or revamped showrooms. Baojun has been growing at breakneck speed by selling low-cost no-frills vehicles in smaller cities and rural areas. But as Chinese consumer tastes shift away from basic and affordable, Baojun is planning vehicles in the 100,000 yuan to 150,000 yuan ($15,000-$22,300) range that holds the most potential for the brand, said Mike Devereux, executive vice president at SGMW, GM’s venture with Chinese partners SAIC Motor Corp and Guangxi Automobile Group.