Reuters reported exclusively how General Motors’ China brand Baojun is engineering a different image for itself – launching mid-market models that will sport a redesigned logo and be sold through new or revamped showrooms. Baojun has been growing at breakneck speed by selling low-cost no-frills vehicles in smaller cities and rural areas. But as Chinese consumer tastes shift away from basic and affordable, Baojun is planning vehicles in the 100,000 yuan to 150,000 yuan ($15,000-$22,300) range that holds the most potential for the brand, said Mike Devereux, executive vice president at SGMW, GM’s venture with Chinese partners SAIC Motor Corp and Guangxi Automobile Group.
Reuters reports exclusively how GM’s China brand shifts focus, takes aim at middle market
16 April 2019, 12:00 am 1 minute
Type: Reuters Best
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