Reuters reveals BOJ's public relations crisis forces rethink on inflation message - Reuters News Agency
Economy

Reuters reveals BOJ’s public relations crisis forces rethink on inflation message

Reuters was first to report Japan’s central bank has stumbled into a rare public relations storm that has dragged debate about its ultra-low interest rates out of sterile boardrooms and into tabloid and social media, amid surging household ire over rising living costs. Bank of Japan Governor Haruhiko Kuroda issued an unprecedented public apology and retraction earlier this month after comments that households were more “accepting” of retail price hikes triggered a flurry of angry tweets.

Article Tags
Topics of Interest: Economy
Type: Reuters Best
Sectors: Government & Public Services
Regions: Asia
Countries: Japan
Win Types: Exclusivity
Story Types: Exclusive / Scoop
Media Types: Text
Customer Impact: Significant National Story
Public relations RTS94NJ8
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