Reuters reveals Toyota doubles down on its hybrid bet in India - Reuters News Agency
Automotive

Reuters reveals Toyota doubles down on its hybrid bet in India

Reuters provided insight into how Toyota is rebooting its strategy for India, doubling down on a bet that emerging markets will learn to love its hybrids, as long as the price is right. Renowned for its pioneering Prius, the Japanese carmaker has struggled to sell large numbers of its hybrid Camry sedan since its Indian debut in 2013, partly due to a sticker price of more than eight times the annual income of a middle-class family.
Article Tags
Topics of Interest: Automotive
Type: Reuters Best
Sectors: Business & Finance
Regions: Asia
Countries: Japan
Win Types: Exclusivity
Story Types: Exclusive / Scoop
Media Types: Text
Toyota
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