Reuters reveals with a dash of spice, Reliance and Britain's Pret bet on India's changing tastes - Reuters News Agency
Business & Finance

Reuters reveals with a dash of spice, Reliance and Britain’s Pret bet on India’s changing tastes

Reuters exclusively reported British snack chain Pret will adapt its menu to local tastes when it opens in Indian cities and airports under a partnership with retail giant Reliance to try to satisfy the nation’s growing appetite for upmarket refreshment. The partnership has the potential to make India one of Pret’s biggest markets and to challenge incumbents Starbucks and Coca-Cola’s Costa Coffee, as well as Tim Hortons of Canada, which said in March it will launch in India this year.

Article Tags
Topics of Interest: Business & Finance
Type: Reuters Best
Sectors: Business & Finance
Regions: Asia
Countries: India
Win Types: Exclusivity
Story Types: Exclusive / Scoop
Media Types: Text
Customer Impact: Important Regional Story
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