Advertising solutions

Reach an audience of global decision makers wherever they are

With more than 82 million users globally, Reuters is where professionals, C-suite leaders and decision makers feed their vision and power their decisions. Our platforms deliver objective and accurate global news to our dedicated users – which is why advertising and associating with Reuters always generates greater trust and engagement in your brand.

Advertising powered by Reuters

Reuters global programmatic team are experts at both the buy-side and supply-side of a successful campaign, making them the perfect partner for any in-house, agency, or brand activation team. When you advertise across our premium platforms, social media and broadcast channels, we make sure your message reaches the right audience in a powerful way that drives results.

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REUTERS/Albert Gea
REUTERS/Albert Gea

Advertising powered by Reuters

Reuters global programmatic team are experts at both the buy-side and supply-side of a successful campaign, making them the perfect partner for any in-house, agency, or brand activation team. When you advertise across our premium platforms, social media and broadcast channels, we make sure your message reaches the right audience in a powerful way that drives results.

Speak to an expert

Be seen by audiences who are ready to listen

Advertising works best when you can target your market on a platform that can be trusted.

Reuters is the most trusted and impartial news brand in the world, and audiences rely on us for the highest quality content to stay informed. We know that advertisers need to be trusted too. By sharing your brand message with the right audiences, at a time and place where they are ready to listen.

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Want to do more than advertise? Our full-service content studio also provides:

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Content strategy

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Research & analysis

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Content creation

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Global video production

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Award-winning design

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Targeted distribution

Reuters award-winning branded content studio delivers the best in editorial and multimedia production.

We know you need to connect in a meaningful and targeted way with your audiences. Advertising on Reuters includes:

Standard Ad Units

*In-banner video ad is allowed. Auto-play on video is ok but sound must be muted by default.
*HTML format creative must be provided by 3rd party tag.
*MPU spec works for mobile too.

BILLBOARD

DIMENSIONS (IN PIXELS):
970X250

FILE FORMAT & FILE SIZE:
HTML 80 KB, GIF/JPG/PNG 50 KB

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

LEADERBOARD

DIMENSIONS (IN PIXELS):
728X90

FILE FORMAT & FILE SIZE:
HTML 80 KB, GIF/JPG/PNG 50 KB

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

MPU

DIMENSIONS (IN PIXELS):
300X250

FILE FORMAT & FILE SIZE:
HTML 80 KB, GIF/JPG/PNG 50 KB

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

DOUBLE MPU

DIMENSIONS (IN PIXELS):
300X600

FILE FORMAT & FILE SIZE:
HTML 80 KB, GIF/JPG/PNG 50 KB

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

Native Ads

*JPEGs and PNGs up to 50KB accepted.
*Click-through URL and accompanied headline and description must be provided.
*Native Ad should link to content pages rather than a product/service promotion page Landing page Native will be phased out as landing pages are converted to channels, interval specs work for new channels.

DESKTOP HOMEPAGE NATIVE

DIMENSIONS (IN PIXELS):
190X120 (THUMBNAIL-IMAGE) 88X24 (LOGO)

FILE FORMAT:
JPG/PNG 50 KB, EPS/AI 10 KB

ANIMATION/VIDEO TIME (MAX):

HEADLINE:
50 CHARACTERS MAX WITH SPACE

DESCRIPTION:
200 CHARACTERS MAX WITH SPACE

CLICK THROUGH URL:
REQUIRED

ADVERTISER NAME:

CTA MESSAGE:

DESKTOP HOMEPAGE NATIVE FOR JP EDITION (JAPANESE)

DIMENSIONS (IN PIXELS):
190X120 (THUMBNAIL-IMAGE) 88X24 (LOGO)

FILE FORMAT:
JPG/PNG 50 KB, EPS/AI 10 KB

ANIMATION/VIDEO TIME (MAX):

HEADLINE:
40文字以内

DESCRIPTION:
80文字以内

CLICK THROUGH URL:
REQUIRED

ADVERTISER NAME:

CTA MESSAGE:

INTERVALS

DIMENSIONS (IN PIXELS):
300X200 (THUMBNAIL-IMAGE)

FILE FORMAT:
JPG/PNG 50 KB

ANIMATION/VIDEO TIME (MAX):

HEADLINE:
25 CHARACTERS MAX WITH SPACE

DESCRIPTION:
100 CHARACTERS MAX WITH SPACE

CLICK THROUGH URL:
REQUIRED

ADVERTISER NAME:
TEXT

CTA MESSAGE:
15 CHARACTERS MAX WITH SPACE

NOTES:
NO COPY OR LOGOS INSIDE THE SUPPLIED IMAGE

In-house Custom Creatives

*Advertiser’s brand guidelines and fonts in OTF/WOFF2 must be provided.
*In-banner video ad is allowed. Auto-play on video is ok but sound must be muted by default.
*Video and aminations limited to 15 seconds.

QUARTER HEIGHT

DIMENSIONS (IN PIXELS):
100% VW X 30% VH

FILE FORMAT:
HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

ANIMATION/VIDEO TIME (MAX):
15 SEC / 15 SEC, 24 FPS

HEADLINE:
25 CHARACTERS MAX WITH SPACE

DESCRIPTION:
100 CHARACTERS MAX WITH SPACE

CLICK THROUGH URL:
REQUIRED

ADVERTISER LOGO:
1 LOGO (OPTIONAL) – VECTOR, EPS FORMAT

CTA MESSAGE:
15 CHARACTERS MAX WITH SPACE

3RD PARTY TRACKERS FOR IMPS & CLICKS:
UP TO 2

NOTES:
– 300 KB INITIAL LOAD
– NO EXPANSIONS
– WHITE ADS MUST HAVE A MINIMUM 1PX, VISIBLE BORDER (#CCC RECOMMENDED)
– DESKTOP ONLY

IN-ARTICLE, IN-FEED

DIMENSIONS (IN PIXELS):
100% VW X 100% VH BTWN 300PX – 720PX WIDE; APPROXIMATELY 375PX HEIGHT

FILE FORMAT:
HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

ANIMATION/VIDEO TIME (MAX):
15 SEC / 15 SEC, 24 FPS

HEADLINE:
25 CHARACTERS MAX WITH SPACE

DESCRIPTION:
100 CHARACTERS MAX WITH SPACE

CLICK THROUGH URL:
REQUIRED

ADVERTISER LOGO:
1 LOGO (OPTIONAL) – VECTOR, EPS FORMAT

CTA MESSAGE:
15 CHARACTERS MAX WITH SPACE

3RD PARTY TRACKERS FOR IMPS & CLICKS:
UP TO 2

NOTES:
– 300 KB INITIAL LOAD
– NO EXPANSIONS
– WHITE ADS MUST HAVE A MINIMUM 1PX, VISIBLE BORDER (#CCC RECOMMENDED)

Video

*4:3 ratios are not supported.

PRE-ROLL IN ARTICLE

DIMENSIONS (IN PIXELS):
1280X720

FILE FORMAT:
MP4 2.5 MB / 5 MB

ANIMATION/VIDEO TIME (MAX):
15 SEC OR LESS PREFERRED / 30 SEC

NOTES:
– VAST TAG IS ACCEPTABLE.

PRE-ROLL ON VIDEO PAGE

DIMENSIONS (IN PIXELS):
1280X720

FILE FORMAT:
MP4 2.5 MB / 5 MB

ANIMATION/VIDEO TIME (MAX):
15 SEC OR LESS PREFERRED / 30 SEC

NOTES:
– VAST TAG IS ACCEPTABLE.

Reuters App
*Interstitials are accepted but must be MRAID compatible, which may cause issues with web delivery.

MPU

DIMENSIONS (IN PIXELS):
300X250

FILE FORMAT:
HTML 80 KB / GIF, JPG, PNG 50 KB

ANIMATION/VIDEO TIME (MAX):
STATIC

BORDER:
REQUIRED

SOUND:

LOOPS:

HTML FORMAT CREATIVE MUST BE PROVIDED BY 3RD PARTY TAG

SUPPORTED LIBRARIES:
MRAID

NOTES:
AUDIO AND VIDEO ARE NOT ALLOWED.

Google AMP

*Expandable or Rich Media that resizes is not available.
*HTML format must be provided by 3rd party tag.

MPU

DIMENSIONS (IN PIXELS):
300X250

FILE FORMAT:
HTML 80 KB / GIF, JPG, PNG 50 KB => AMPHTML 80 KB / GIF, JPG, PNG 50 KB

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

3RD PARTY TRACKERS FOR IMPS & CLICKS:
ACCEPTABLE

SUPPORTED LIBRARIES:
MRAID

PRE-ROLL
 
 

Build campaigns and build trust, with Reuters. Global ad policy and guidelines