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Advertising Solutions

Reach an audience of global decision makers wherever they are

With more than 84 million users globally, Reuters is where professionals, C-suite leaders and decision makers feed their vision and power their decisions. Our platforms deliver objective and accurate global news to our dedicated users – which is why advertising and associating with Reuters always generates greater trust and engagement in your brand.

Advertising powered by Reuters

Reuters global programmatic team are experts at both the buy-side and supply-side of a successful campaign, making them the perfect partner for any in-house, agency, or brand activation team. When you advertise across our premium platforms, social media and broadcast channels, we make sure your message reaches the right audience in a powerful way that drives results.

Speak to an expert

REUTERS/Albert Gea
REUTERS/Albert Gea

Advertising powered by Reuters

Reuters global programmatic team are experts at both the buy-side and supply-side of a successful campaign, making them the perfect partner for any in-house, agency, or brand activation team. When you advertise across our premium platforms, social media and broadcast channels, we make sure your message reaches the right audience in a powerful way that drives results.

Speak to an expert

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Be seen by audiences who are ready to listen

Advertising works best when you can target your market on a platform that can be trusted.

Reuters is the most trusted and impartial news brand in the world, and audiences rely on us for the highest quality content to stay informed. We know that advertisers need to be trusted too. By sharing your brand message with the right audiences, at a time and place where they are ready to listen.

Speak to an expert

Want to do more than advertise? Our full-service content studio also provides:

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Content strategy

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Research & analysis

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Content creation

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Global video production

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Award-winning design

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Targeted distribution

Reuters award-winning branded content studio delivers the best in editorial and multimedia production.

We know you need to connect in a meaningful and targeted way with your audiences. Advertising on Reuters includes:

Standard Ad Units

*In-banner video ad is allowed. Auto-play on video is ok but sound must be muted by default.
*HTML format creative must be provided by 3rd party tag.
*MPU spec works for mobile too.

BILLBOARD

DIMENSIONS (IN PIXELS):
970X250

FILE FORMAT & FILE SIZE:
3rd party tag – Max initial load 150 KB, Max subload 300 KB; GIF/JPG/PNG 150 KB

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

LEADERBOARD

DIMENSIONS (IN PIXELS):
728X90

FILE FORMAT & FILE SIZE:
3rd party tag – Max initial load 100 KB, Max subload 200 KB; GIF/JPG/PNG 100 KB 

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

MPU

DIMENSIONS (IN PIXELS):
300X250

FILE FORMAT & FILE SIZE:
3rd party tag – Max initial load 150 KB, Max subload 300 KB; GIF/JPG/PNG 150 KB

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

DOUBLE MPU

DIMENSIONS (IN PIXELS):
300X600

FILE FORMAT & FILE SIZE:
3rd party tag – Max initial load 250 KB, Max subload 500 KB; GIF/JPG/PNG 250 KB

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

MOBILE LEADERBOARD

DIMENSIONS (IN PIXELS):
320×50, 300×50

FILE FORMAT & FILE SIZE:
3rd party tag – Max initial load 50 KB, Max subload 100 KB; GIF/JPG/PNG 50 KB

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

Native Ads

*JPEGs and PNGs up to 50KB accepted.
*Click-through URL and accompanied headline and description must be provided.
*Native Ad should link to content pages rather than a product/service promotion page Landing page Native will be phased out as landing pages are converted to channels, interval specs work for new channels.

DESKTOP HOMEPAGE NATIVE FOR JP EDITION (JAPANESE)

DIMENSIONS (IN PIXELS):
190×120 (Thumbnail-Image); 88×24 (Logo)

FILE FORMAT:
Image – JPG/PNG 50 KB; Logo – EPS/AI 10 KB

ANIMATION/VIDEO TIME (MAX):
Not allowed

HEADLINE:
40文字以内

DESCRIPTION:
80文字以内

CLICK THROUGH URL:
REQUIRED

ADVERTISER NAME:

CTA MESSAGE:

NATIVE INTERVALS

DIMENSIONS (IN PIXELS):
300X200 (THUMBNAIL-IMAGE)

FILE FORMAT:
JPG/PNG 50 KB

ANIMATION/VIDEO TIME (MAX):

HEADLINE:
25 CHARACTERS MAX WITH SPACE

DESCRIPTION:
100 CHARACTERS MAX WITH SPACE

CLICK THROUGH URL:
REQUIRED

ADVERTISER NAME:
TEXT

CTA MESSAGE:
15 CHARACTERS MAX WITH SPACE

NOTES:
NO COPY OR LOGOS INSIDE THE SUPPLIED IMAGE

Sponsored Logo
*Available only as sponsorship logo

SPONSORED LOGO

DIMENSIONS (IN PIXELS):
CUSTOM DESIGN

FILE FORMAT:
EPS

FILES REQUIRED:

  • Horizontal logo for light background
  • Vertical logo for the light background
  • Horizontal logo for the dark background
  • Vertical logo for the dark background

ANIMATION/VIDEO TIME (MAX):
N/A

BORDER:
NOT REQUIRED

SOUND:
N/A

LOOPS:
N/A

In-house Custom Creatives
*Advertiser’s brand guidelines and fonts in OTF/WOFF2 must be provided.
*In-banner video ad is allowed. Auto-play on video is ok but sound must be muted by default.
*Video and aminations limited to 15 seconds.

LEADERBOARD CANVAS

DIMENSIONS (IN PIXELS):
Width: 100% VW, Height: 30% VH (Min-Height: 250px, Min-Width: 970px) 

FILE FORMAT:
HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

ANIMATION/VIDEO TIME (MAX):
15 SEC / 15 SEC, 24 FPS

HEADLINE:
25 CHARACTERS MAX WITH SPACE

DESCRIPTION:
100 CHARACTERS MAX WITH SPACE

CLICK THROUGH URL:
REQUIRED

ADVERTISER LOGO:
1 LOGO (OPTIONAL) – VECTOR, EPS FORMAT

CTA MESSAGE:
15 CHARACTERS MAX WITH SPACE

3RD PARTY TRACKERS FOR IMPS & CLICKS:
UP TO 2

NOTES:
– 300 KB INITIAL LOAD
– NO EXPANSIONS
– WHITE ADS MUST HAVE A MINIMUM 1PX, VISIBLE BORDER (#CCC RECOMMENDED)
– DESKTOP ONLY

IN-ARTICLE CANVAS

DIMENSIONS (IN PIXELS):
100% VW X 375px Between 300 – 708px wide;

FILE FORMAT:
HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

ANIMATION/VIDEO TIME (MAX):
15 SEC / 15 SEC, 24 FPS

HEADLINE:
25 CHARACTERS MAX WITH SPACE

DESCRIPTION:
100 CHARACTERS MAX WITH SPACE

CLICK THROUGH URL:
REQUIRED

ADVERTISER LOGO:
1 LOGO (OPTIONAL) – VECTOR, EPS FORMAT

CTA MESSAGE:
15 CHARACTERS MAX WITH SPACE

3RD PARTY TRACKERS FOR IMPS & CLICKS:
UP TO 2

NOTES:
– 300 KB INITIAL LOAD
– NO EXPANSIONS
– WHITE ADS MUST HAVE A MINIMUM 1PX, VISIBLE BORDER (#CCC RECOMMENDED)

Custom Creatives
AVALANCHE

DIMENSIONS (IN PIXELS):
100% VW X 250px Between 300px – 1300px wide

FILE FORMAT:
Layered PSD / Layered PSD + 1 MP4/MOV 5 MB

VIDEO TIME (MAX):
30 sec, 24 fps

CONTENT TILE:
Ideally 6+ pieces of Editorial or Branded Content, 300x250px Thumbnails, Headlines – 100 characters max including spaces

CLICK THROUGH URL:
Required for all clickable elements

NOTES:
– Layered PSD for the Brand panel should be at least 300×250
– No expansions
– Full specs page can be found on the following link – https://vmg.nyc/specifications

CARTOGRAPH

DIMENSIONS (IN PIXELS):
970×250 On Desktop
300×250 On Desktop and/or Mobile

FILE FORMAT:
Layered PSD / Layered PSD + 1 MP4/MOV (5MB)

VIDEO TIME (MAX):
30 sec, 24 fps

CONTENT TILE:
Ideally 5-10 points of interest, each featuring an image (300×250 asset); clickable element and description – max 300 characters including spaces

CLICK THROUGH URL:
Required for all clickable elements

NOTES:
– full specs page can be found on the following link – https://vmg.nyc/production

MOBILE INTERSCROLLER

DIMENSIONS (IN PIXELS):
100% VW X 100% VH, 640x920px

FILE FORMAT:
Logo – PNG or SVG
Font files – OTF or TTF
Images – 640 x 920px or larger (JPG, TIFF or PNG)
Videos – 640 x 920px or larger (MP4)

VIDEO TIME (MAX):
30 sec

CLICK THROUGH URL:
Required

NOTES:
– Images & Video must be provided “clean” with all overlaid text, subtitles and logos removed
– For all non-English campaigns translated text and CTAs must be supplied as either transcripts or transparent PNGs.
– For full bleed Images & Video keep all important visuals 50px from the top & bottom and 100px from left & right sides to avoid cropping on smaller devices.

Video
*4:3 ratios are not supported.

PRE-ROLL IN ARTICLE

DIMENSIONS (IN PIXELS):
1280X720

FILE FORMAT:
MP4 2.5 MB / 5 MB

ANIMATION/VIDEO TIME (MAX):
15 SEC OR LESS PREFERRED / 30 SEC

NOTES:
– VAST TAG IS ACCEPTABLE.

PRE-ROLL ON VIDEO PAGE

DIMENSIONS (IN PIXELS):
1280X720

FILE FORMAT:
MP4 2.5 MB / 5 MB

ANIMATION/VIDEO TIME (MAX):
15 SEC OR LESS PREFERRED / 30 SEC

NOTES:
– VAST TAG IS ACCEPTABLE.

Reuters App
*Interstitials are accepted but must be MRAID compatible, which may cause issues with web delivery.

MPU

DIMENSIONS (IN PIXELS):
300X250

FILE FORMAT:
HTML 80 KB / GIF, JPG, PNG 50 KB

ANIMATION/VIDEO TIME (MAX):
STATIC

BORDER:
REQUIRED

SOUND:

LOOPS:

HTML FORMAT CREATIVE MUST BE PROVIDED BY 3RD PARTY TAG

SUPPORTED LIBRARIES:
MRAID

NOTES:
AUDIO AND VIDEO ARE NOT ALLOWED.

Apple News
*Apple News is only available in US, UK, Canada and AU.
*Apple News only supports these third party tags
display – Bonsai, Celtra, Dianomi, Google Campaign Manager, Polar and ResponsiveAds
video – Celtra, Flashtalking, Innovid, Kargo, Sizmek, Teads, Transmit.Live, Unruly
*No fourth party, such as MOAT, IAS, DV or marketing platform, is allowed.

IAB 300×250 Banner

DIMENSIONS (IN PIXELS):
300×250

FILE FORMAT:
3rd party tag – full specs – https://support.apple.com/en-me/guide/adguide/apd31b652435/1.0/icloud/1.0
GIF/JPG/PNG 500 KB

ANIMATION/VIDEO TIME (MAX):
15 sec
Repetitive or rapid flashing, blinking in excess, or visually stressful animations aren’t allowed.

BORDER:
REQUIRED

SOUND:
User initiated

LOOPS:
Max 3

OUTSTREAM VIDEO

DIMENSIONS (IN PIXELS):
16:9 (720p minimum)

FILE FORMAT:
MP4, MOV, M4V – 250 MB max size

ANIMATION/VIDEO TIME (MAX):
5 sec minimum, 30 sec maximum

NOTES:
– Full specs can be found here – https://support.apple.com/en-me/guide/adguide/apd1c34f7a55/1.0/icloud/1.0

Newsletters
NATIVE SPONSORSHIP

DIMENSIONS (IN PIXELS):
30px height * 126px width

NATIVE AD MODULE SPECS:

  • Headline <30 characters
  • Image 236px * 452px
  • Copy text <150 characters
  • CTA <30 characters

FORMAT:
Sponsored by logo placement in header
Native ad module in the middle

DISPLAY ADVERTISING SPONSORSHIP

DIMENSIONS (IN PIXELS):
970×250 : jpg or gif, static,50kb max
320×50 : jpg or gif, static, 50kb max

FORMAT:
970×250 billboard in the middle & bottom (desktop)
320×50 mobile leaderboard in the middle & bottom (mobile)
(note: middle only for Daily Briefing)

Build campaigns and build trust, with Reuters. Global ad policy and guidelines