Advertising Solutions

Partner with Reuters to position your brand among powerful stories that inspire action.

Learn more

Engage with our premium audience

Tell your story using our trusted, high-quality platforms: Reuters.com, Reuters App and Reuters Social. All three platforms cover objective and accurate global news on the move and a premium experience to our dedicated users.

Trusted

Reuters is the most trusted and impartial news brand in the world. Influential audiences rely on our steady stream of the highest quality content to stay current.

Influential

Reuters has been capturing the moments that move minds and markets and empower business decisions for over 169 years. Our reporting is seen and read by billions of people every day. Working with us you will have unique access to affluent consumers, C-suites, government leaders, technology luminaries, and influential decision makers.

Programmatic expertise

Reuters global programmatic team are experts at both the buy-side and supply-side. This means the best level of support to any in-house, agency, or brand activation team.

Powerful stories start here

Reuters award-winning branded content studio delivers the best in editorial and multimedia production to influence the right people, in the right place, at the right time.

Reuters global reach

page views

users

visits

video starts

On desktop, mobile web and app
Source: Google Analytics, global roll-up, all platforms and editions, December 2020 to February 2021 (mean average).

Specs & Guidelines

Standard Ad Units

*In-banner video ad is allowed. Auto-play on video is ok but sound must be muted by default.
*HTML format creative must be provided by 3rd party tag.
*MPU spec works for mobile too.

BILLBOARD

DIMENSIONS (IN PIXELS):
970X250

FILE FORMAT & FILE SIZE:
HTML 80 KB, GIF/JPG/PNG 50 KB

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

LEADERBOARD

DIMENSIONS (IN PIXELS):
728X90

FILE FORMAT & FILE SIZE:
HTML 80 KB, GIF/JPG/PNG 50 KB

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

MPU

DIMENSIONS (IN PIXELS):
300X250

FILE FORMAT & FILE SIZE:
HTML 80 KB, GIF/JPG/PNG 50 KB

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

DOUBLE MPU

DIMENSIONS (IN PIXELS):
300X600

FILE FORMAT & FILE SIZE:
HTML 80 KB, GIF/JPG/PNG 50 KB

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

Native Ads

*JPEGs and PNGs up to 50KB accepted.
*Click-through URL and accompanied headline and description must be provided.
*Native Ad should link to content pages rather than a product/service promotion page Landing page Native will be phased out as landing pages are converted to channels, interval specs work for new channels.

DESKTOP HOMEPAGE NATIVE

DIMENSIONS (IN PIXELS):
190X120 (THUMBNAIL-IMAGE) 88X24 (LOGO)

FILE FORMAT:
JPG/PNG 50 KB, EPS/AI 10 KB

ANIMATION/VIDEO TIME (MAX):

HEADLINE:
50 CHARACTERS MAX WITH SPACE

DESCRIPTION:
200 CHARACTERS MAX WITH SPACE

CLICK THROUGH URL:
REQUIRED

ADVERTISER NAME:

CTA MESSAGE:

DESKTOP HOMEPAGE NATIVE FOR JP EDITION (JAPANESE)

DIMENSIONS (IN PIXELS):
190X120 (THUMBNAIL-IMAGE) 88X24 (LOGO)

FILE FORMAT:
JPG/PNG 50 KB, EPS/AI 10 KB

ANIMATION/VIDEO TIME (MAX):

HEADLINE:
40文字以内

DESCRIPTION:
80文字以内

CLICK THROUGH URL:
REQUIRED

ADVERTISER NAME:

CTA MESSAGE:

INTERVALS

DIMENSIONS (IN PIXELS):
300X200 (THUMBNAIL-IMAGE)

FILE FORMAT:
JPG/PNG 50 KB

ANIMATION/VIDEO TIME (MAX):

HEADLINE:
25 CHARACTERS MAX WITH SPACE

DESCRIPTION:
100 CHARACTERS MAX WITH SPACE

CLICK THROUGH URL:
REQUIRED

ADVERTISER NAME:
TEXT

CTA MESSAGE:
15 CHARACTERS MAX WITH SPACE

NOTES:
NO COPY OR LOGOS INSIDE THE SUPPLIED IMAGE

In-house Custom Creatives

*Advertiser’s brand guidelines and fonts in OTF/WOFF2 must be provided.
*In-banner video ad is allowed. Auto-play on video is ok but sound must be muted by default.
*Video and aminations limited to 15 seconds.

QUARTER HEIGHT

DIMENSIONS (IN PIXELS):
100% VW X 30% VH

FILE FORMAT:
HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

ANIMATION/VIDEO TIME (MAX):
15 SEC / 15 SEC, 24 FPS

HEADLINE:
25 CHARACTERS MAX WITH SPACE

DESCRIPTION:
100 CHARACTERS MAX WITH SPACE

CLICK THROUGH URL:
REQUIRED

ADVERTISER LOGO:
1 LOGO (OPTIONAL) – VECTOR, EPS FORMAT

CTA MESSAGE:
15 CHARACTERS MAX WITH SPACE

3RD PARTY TRACKERS FOR IMPS & CLICKS:
UP TO 2

NOTES:
– 300 KB INITIAL LOAD
– NO EXPANSIONS
– WHITE ADS MUST HAVE A MINIMUM 1PX, VISIBLE BORDER (#CCC RECOMMENDED)
– DESKTOP ONLY

IN-ARTICLE, IN-FEED

DIMENSIONS (IN PIXELS):
100% VW X 100% VH BTWN 300PX – 720PX WIDE; APPROXIMATELY 375PX HEIGHT

FILE FORMAT:
HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

ANIMATION/VIDEO TIME (MAX):
15 SEC / 15 SEC, 24 FPS

HEADLINE:
25 CHARACTERS MAX WITH SPACE

DESCRIPTION:
100 CHARACTERS MAX WITH SPACE

CLICK THROUGH URL:
REQUIRED

ADVERTISER LOGO:
1 LOGO (OPTIONAL) – VECTOR, EPS FORMAT

CTA MESSAGE:
15 CHARACTERS MAX WITH SPACE

3RD PARTY TRACKERS FOR IMPS & CLICKS:
UP TO 2

NOTES:
– 300 KB INITIAL LOAD
– NO EXPANSIONS
– WHITE ADS MUST HAVE A MINIMUM 1PX, VISIBLE BORDER (#CCC RECOMMENDED)

Video

*4:3 ratios are not supported.

PRE-ROLL IN ARTICLE

DIMENSIONS (IN PIXELS):
1280X720

FILE FORMAT:
MP4 2.5 MB / 5 MB

ANIMATION/VIDEO TIME (MAX):
15 SEC OR LESS PREFERRED / 30 SEC

NOTES:
– VAST TAG IS ACCEPTABLE.

PRE-ROLL ON VIDEO PAGE

DIMENSIONS (IN PIXELS):
1280X720

FILE FORMAT:
MP4 2.5 MB / 5 MB

ANIMATION/VIDEO TIME (MAX):
15 SEC OR LESS PREFERRED / 30 SEC

NOTES:
– VAST TAG IS ACCEPTABLE.

Reuters App
*Interstitials are accepted but must be MRAID compatible, which may cause issues with web delivery.

MPU

DIMENSIONS (IN PIXELS):
300X250

FILE FORMAT:
HTML 80 KB / GIF, JPG, PNG 50 KB

ANIMATION/VIDEO TIME (MAX):
STATIC

BORDER:
REQUIRED

SOUND:

LOOPS:

HTML FORMAT CREATIVE MUST BE PROVIDED BY 3RD PARTY TAG

SUPPORTED LIBRARIES:
MRAID

NOTES:
AUDIO AND VIDEO ARE NOT ALLOWED.

Google AMP

*Expandable or Rich Media that resizes is not available.
*HTML format must be provided by 3rd party tag.

MPU

DIMENSIONS (IN PIXELS):
300X250

FILE FORMAT:
HTML 80 KB / GIF, JPG, PNG 50 KB => AMPHTML 80 KB / GIF, JPG, PNG 50 KB

ANIMATION/VIDEO TIME (MAX):
15 SEC

BORDER:
REQUIRED

SOUND:
USER INITIATED

LOOPS:
MAX 3

3RD PARTY TRACKERS FOR IMPS & CLICKS:
ACCEPTABLE

SUPPORTED LIBRARIES:
MRAID

PRE-ROLL