Reuters exclusively reported that Nike Inc is exploring options for its surfwear brand Hurley International, including its possible divestment. The world’s largest sportswear maker bought Hurley in 2002 in an effort to expand beyond athletic-focused apparel and into other sportswear. Its potential retrenchment from the surfwear market is emblematic of the stance of most major consumer companies towards the sector.
Reuters exclusively reports Nike exploring sale of surfwear brand Hurley
25 July 2019, 12:00 am. 1 minute
Type: Reuters Best
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