Impossible Foods is no longer trying to win a coveted deal to supply McDonald’s Corp with plant-based burgers, revealing to Reuters that it cannot produce enough of its imitation meat to partner with the world’s No.1 fast-food chain. Its strategic reversal marks a new twist in the battle among imitation-meat makers, which hope to convince more restaurants to offer their patties. Shares of Impossible rival Beyond Meat surged, closing 12.5% higher, after the Reuters report was published.
Reuters reveals Impossible Foods stopped McDonald’s burger talks; market reacts
07 January 2020, 12:00 am 1 minute
Type: Reuters Best
Win Types: Exclusivity
Story Types: Exclusive / Scoop
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