Reuters reveals Nestle’s plans for China’s baby formula market

Nestle plans to launch a new line of baby formula in China this year under an existing brand, targeted at smaller cities, as the world’s largest packaged food company tries to lengthen its lead in the world’s biggest baby milk market. The new line, discussed exclusively with Reuters, will focus on smaller provincial cities, often in China’s western provinces, where greater shipping distances and lower incomes can make some imported brand goods unaffordable, though wealth there is growing.