Coachella: what’s the value for publishers?

From cultural appropriation to branded event, “festival fashion” sparks debates. To quote, Guardian journalist, Hadley Freeman, music festivals became “al fresco fashion shows” and an unsurprising opportunity to for publishers.

So what’s the value for publishers?

A new milestone was hit as Beyonce’s set became the most-viewed Coachella performance on the festival’s YouTube live stream. As such, the opportunity for publishers is to offer immersive experiences. Publishers are experimenting with such experiences to build stronger and lasting relationships with their audience.

Coachella is home of the young, well-off, fashion enthusiasts. Most importantly, this demographic is very active on social media and unsurprisingly, digital influencers now take up a considerable status in reaching new audiences.

Here is a rundown of some of the looks captured by Reuters photographers…

A concert-goer wearing a unicorn costume as she walks the field.

A man walks past the “Big Horn Palace” art installation by Shrine and Joel Dean Stockdill.

A festival goer poses for photos on the opening day

Victoria’s Secret model Alessandra Ambrosio of Brazil walks through the Coachella.

Nicole Roman, 30, walks through the Coachella Valley Music and Arts Festival.

Concertgoers pose for a photo at the Coachella Valley Music and Arts Festival in Indio, California, U.S.

A concertgoer reacts at the Coachella Valley Music and Arts Festival.